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Liverpool Men Lead Country in Botox Use

13th September 2013

We recently reviewed our data to evaluate how our patients and models were divided by sex, location and volume. This helped us to see if there was any trends evolving in our clinics as well as helping us to get to know our customer base better. The results of the data analysis shows some interesting statistics about our male customers, as seen below:

Location Percentage of Male Patients
Manchester 10%
Liverpool 15%
Lancashire 1%
Cheshire 1%
North Wales 3%

We can see that Liverpool men make up 45% of our male market which is 15% higher than Manchester in second place. The results confirm many people’s perception of Liverpool being a city that takes pride in its appearance as well as maintaining a high quality beauty regime.

Although men do have Botox, women still dominate our client base with 70% of the market.